The best sales tools get built by people who carried quota.
We both started at Asana carrying quota. Pretty quickly, we found ourselves building tools for the people sitting next to us: account intelligence, automated handoffs, and deal forecasting. Side projects that turned into systems hundreds of reps actually relied on. That work grew into AI Studio, Asana’s second product, which we helped bring to market with enterprise customers over four and a half years.
One thing kept coming up. The tools that actually get adopted are the ones built by practitioners who obsess over the experience. Cursor and Claude Code won because engineers built them for engineers. We think the same is true for sales. If a tool fits into how reps actually work, they use it. If they use it, the data gets better. And then everything downstream improves for everyone, managers included.
No matter what happens with AI, the person on the other side of the call still matters. We’re building the tool we wished we had back when we were the ones scrambling before a quarterly review.
Co-founder & CEO
Led global AI adoption at Asana. Started as a rep, then helped build and bring AI Studio to market with enterprise customers.
Co-founder & CTO
Former Solutions Architect at Asana. Built account intelligence and automated handoff systems used by hundreds of reps daily.
What we’re building
CRM as a Collaborative Knowledge Graph
CRMs got bloated. They ended up serving managers more than the reps who fill them out. We think customer conversations should sit at the center of how teams manage relationships, not a database that nobody wants to update.
Designed for Calm and Confidence
Most sales tools add noise. We want Enso to be the opposite. You open it before a call and feel ready, not overwhelmed. That sounds simple but it takes real discipline to build.
Everyday Magic for Sales
Killing busywork is table stakes. What we really care about is the moment where Enso surfaces something you didn't know to look for, right when you need it. That's what makes a tool indispensable.
We’re hiring soon. If this is the kind of problem you want to work on, reach out.